About Me

I’m David Cisneros—a marketing strategist, content creator, and digital storyteller with a passion for social media, data-driven strategy, and innovative brand experiences.

With a strong foundation in marketing and business and hands-on experience across industries, I’ve led social campaigns, built community engagement initiatives, and developed creative content that drives measurable impact. I thrive at the intersection of strategy and creativity—leveraging analytics, trend research, and storytelling to help brands grow, connect, and stand out in a crowded digital space.

As someone who’s naturally curious and constantly evolving, I bring energy, adaptability, and a team-focused mindset to every project. I’m looking to contribute to a forward-thinking company where I can continue crafting meaningful, high-performing campaigns—and leave a lasting mark on both the audience and the brand.

Black Pink Bold Elegant Monogram Persona

Let's work together to develop your brand through value creation and a robust communication strategy!

Skills

01.

Marketing Strategy

02.

Data Analytics

03.

Branding

04.

Events Management

05.

Social Media

Techniques

01.

A/B Testing

02.

SEO

03.

Social Media Planning

04.

Customer Segmentation Analysis

Tools & Frameworks

Adobe CS

Google Suite

Canva

Meta Business Suite

Google Analytics

Hootsuite / Mailchimp

Experience

October 2021 - Present

Social Media Specialist

DC Media | Toronto, ON

At DC Media, I developed and executed data-driven social media strategies that significantly improved audience engagement and brand awareness. I led the planning and execution of content across multiple platforms—both paid and organic—to drive traffic and conversions. Regular performance reviews allowed me to refine these strategies based on emerging engagement metrics and trends. I worked closely with influencers and brand ambassadors to extend campaign reach, while also designing and optimizing visual content to enhance storytelling and user experience.

August 2023 – February 2024

Copywriter

Pando Partner | Toronto, ON

As a copywriter for Pando Partner, I created user-friendly app manuals with a focus on UX/UI, making onboarding smoother for end users. I developed compelling, brand-aligned messaging for marketing campaigns across digital platforms, while also designing visually cohesive assets to support client communication and engagement.

February 2023 – February 2024

Student Ambassador

Seneca Polytechnic | Toronto, ON

During my time as a student ambassador, I played a key role in producing and editing content for the Seneca Unmutepodcast and blog. I developed and executed event promotion strategies, including contests and community-building activities. I also conducted surveys to gather student feedback, which informed improvements to event planning and engagement efforts.

May 2023 - July 2023

Experiential Marketing Planner

Daryl’s Bars | Toronto, ON

I developed a marketing strategy for the brand’s U.S. product launch, using consumer insights and trend analysis to maximize engagement. I created highly effective content calendars and social engagement plans while working closely with the sales team to ensure that marketing efforts aligned with business objectives and revenue goals.

February 2023 - April 2023

Social Media Coordinator

Pearson Canada | Toronto, ON

I implemented SEO-optimized content strategies that improved search engine rankings and website traffic. I also managed and executed targeted social media campaigns, increasing brand awareness and engagement. My work involved continuously optimizing content for multi-platform visibility, leveraging key performance metrics to refine outreach strategies and enhance audience connection.

June 2018 - July 2022

Project Management

Federal Electrical Commision | Durango, MX

I contributed to major operational improvements by reducing energy loss from 22% to 7%, resulting in a revenue increase of $145 million MXP. I developed automated reporting tools using Tableau, saving 10 hours per week, and introduced a downtime tracking system that added 7 productive hours weekly. Additionally, I created training and mentoring programs that reduced onboarding time for new analysts by 80%.

August 2017 - June 2018

Marketing Coordinator

ICEP University | Durango, MX

At ICEP University, I led marketing campaigns that increased alumni enrollment by 128%. I managed a successful campus launch campaign, surpassing growth targets through strategic planning and cross-functional collaboration. I also expanded the university’s social media presence, built strong partnerships, and enhanced overall brand awareness.

Education

January - August 2024

Post Graduate Certificate

Sports, Events and Entertainment Marketing
Seneca Polytechnic

I hold a Graduate Certificate in Sports, Events, and Entertainment Marketing from Seneca Polytechnic, which I completed in August 2024 with a GPA of 3.9. Throughout this program, I gained expertise in strategic event planning, sponsorship activation, and digital marketing tailored to the sports and entertainment industries. My studies focused on consumer engagement, market research, and experiential marketing strategies that drive brand awareness and audience participation.

January - August 2023

Post Graduate Certificate (High Honours)

Esports Marketing Management
Seneca Polytechnic

Additionally, I earned a Graduate Certificate in Esports Marketing Management from Seneca Polytechnic in August 2023, achieving a 4.0 GPA. This program deepened my understanding of the esports ecosystem, including sponsorship negotiations, audience growth strategies, and content creation for gaming communities. I developed marketing plans designed to enhance brand partnerships within the esports industry while leveraging data-driven insights to optimize fan engagement.

2008-2013

Bachelor of Business Administration
Juarez University

Before that, I completed a Bachelor of Business Administration in Business Administration and Management from Juarez University in Mexico, graduating in July 2013. This degree provided me with a strong foundation in business strategy, financial analysis, and operational management, equipping me with the skills to navigate competitive markets and drive business growth.

Additional Information & Interests

Proficient in Microsoft Office: Word, PowerPoint, Excel.
Running and Produce a comedy podcast (lang. Spanish) @theshitcast
Created, produced, and distributed my own Mezcal(DOP) Brand with a presence in the north of Mexico.
President at the Seneca Esports Club 2023
Volunteer at Overwatch League Playoff 2023 by Blizzard Entertainment.
Volunteer at Toronto Major V COD tournament by Overactive Media.
Volunteer at XP Gaming Developers Summit 2023 by XP Gaming Inc.