I'm David Cisneros.
a Marketing Enthusiast, Strategist and Content Creator
Dron Delivery Canada | Social Media Strategy
Overview
DDC faces a PR challenge in redefining drones from privacy concerns to good use. Objectives: Grow awareness, engage online, and be seen as a tech pioneer. Audience: Executives in transport, healthcare, and more. Key Message: DDC aims to lead globally in reimagining delivery.
Project Type: Social Media
Date: April 2023
Location: Toronto, ON.
My Role
I played a pivotal role at Dron Delivery Canada as a Content Strategist, orchestrating meticulous content calendars, meticulously curating compelling content, and producing high-impact product description videos. My efforts were geared towards enhancing brand visibility and achieving exceptional results.
Creative Process
Creating a creative process for Drone Delivery Canada's (DDC) strategy involves developing an innovative approach to solving the challenges they face and achieving their goals.
Step 1: Define the Challenge
Identify the core challenge: To change public perception of drones from privacy concerns to beneficial use in remote communities and medical deliveries.
Step 2: Research and Insight Gathering
Conduct in-depth research on the drone delivery industry, public perceptions, and competitors.
Seek insights into the needs and preferences of key target audiences, including executives and stakeholders in various industries.
Step 3: Ideation and Brainstorming
Gather a cross-functional team comprising creative thinkers, technologists, and industry experts.
Encourage open, unfiltered brainstorming sessions to generate a wide range of innovative ideas.
Step 4: Divergence and Convergence
Encourage divergence to explore a broad spectrum of ideas.
Use criteria such as feasibility, impact, and alignment with DDC's mission to narrow down and converge on the most promising concepts.
Step 5: Creative Concepts and Themes
Develop creative concepts and themes that focus on DDC's strengths, such as the Canary & Condor series, technology innovations, sustainability (Fly Net Zero), and community support in remote/Indigenous areas.
Step 6: Cross-Functional Collaboration
Collaborate with DDC's teams, including marketing, technology, and operations, to ensure that creative concepts align with the company's capabilities.
Step 7: Prototyping and Visualization
Create visual representations and prototypes of the selected creative concepts to help stakeholders better understand and buy into the ideas.
Step 8: Test and Refinement
Implement pilot projects or campaigns to test the chosen creative concepts.
Gather data and feedback to refine and improve the strategies.
Step 9: Integration into Strategy
Incorporate the refined creative concepts into DDC's overall marketing and communication strategy.
Develop a comprehensive Social Media Content Calendar, press releases, and other materials that align with the chosen themes.
Step 10: Rollout and Evaluation
Launch the strategy with a focus on generating awareness, changing public perception, and engaging the target audience.
Continuously monitor and evaluate the strategy's effectiveness through metrics like engagement, brand awareness, and stakeholder feedback.
Step 11: Adaptation and Iteration
Stay flexible and open to adapting the strategy as needed based on real-world results.
Use the feedback loop to make improvements and iterate on the strategy for continued success.
Sample Post
Key Insights & Results
01.
Instagram Views: 2,400 views, showcasing the reach and impact of our content.
02.
nstagram Likes: Achieved 220 likes, reflecting engagement and audience interes
03.
LinkedIn Engagement: Saw a significant 6% increase on LinkedIn, signifying the success of our strategy in targeting industry professionals and key stakeholders.