I'm David Cisneros.
a Marketing Enthusiast, Strategist and Content Creator
Pearson Canada | Social Media Marketing
Overview
Pearson Canada seeks a dynamic Social Media Content Creator to drive student engagement with essential educational tools such as MyLab, Mastering, Revel, and Pearson eText. This role entails crafting and delivering Instagram posts, reels, and stories, strategically designed to captivate the student audience and promote active usage through both the online browser and Pearson+ app.
Project Type: Social Media Marketing
Date: April 2023
Location: Toronto, ON.
My Role
As a Social Media Marketing Strategist at Pearson Canada, I led a team of four students in developing a comprehensive Social Media Marketing strategy. I focused on creating diverse content for Pearson Canada's Instagram, including posts, Instagram Reels, and videos. One of my standout achievements was the implementation of a content calendar. I collaborated with the Peer Ambassadors team to increase student engagement with Pearson's online educational resources through the Pearson+ app.
Social Media Strategy
Objective: Increase student engagement with MyLab, Mastering, Revel, and Pearson eText via Instagram
01
Audience-Centric Approach.
Informed by thorough audience research and segmentation, the campaign targeted students based on their academic level, subject preferences, and learning styles
02
Content Calendar Implementation.
Our customers deserve the highest level of support, and we work tirelessly to maintain those standards. When you choose to work with our team, know that you are consistently choosing quality and excellence. Customer service is at the heart of everything that we do.
03
Feature Emphasis.
Key features and advantages of Pearson's educational tools were showcased, demonstrating how they could enhance the learning experience and academic performance.
05
Interactive Engagement.
Interactive content, including quizzes, polls, and Q&A sessions, facilitated engagement and knowledge sharing, leveraging Instagram's interactive features.
07
Analytics-Driven Optimization.
Performance metrics, such as likes, comments, shares, and click-through rates, were continuously monitored and used to fine-tune the strategy.
04
User-Generated Content (UGC).
Students were encouraged to share their success stories and experiences with Pearson's resources, fostering a sense of community and peer validation.
06
Cross-Promotion.
Collaborations with other Pearson Canada marketing channels, including email campaigns and blog posts, amplified the reach of our Instagram content.
08
User-Generated Content (UGC).
Students were encouraged to share their success stories and experiences with Pearson's resources, fostering a sense of community and peer validation.
09
Audience-Centric Approach.
Informed by thorough audience research and segmentation, the campaign targeted students based on their academic level, subject preferences, and learning styles
10
Student Engagement.
Active engagement with student comments and questions on Instagram helped foster a sense of community and support.
